Using content in the sales process can position sale reps as approachable experts and set the grounds for valuable business relationships that are based on trust and collaboration.
Here’s a very interesting fact for you. Research shows that 60% of the content created by marketing teams from B2B companies is not being used, leading to countless hours of hard work to go to waste.
With such a significant investment in marketing collaterals, it’s essential for businesses to better manage how content is used, with a keen eye on ROI. New tools and