You’ve got a top-notch sales team of movers and shakers, who, as separate entities are adept and talented. But what good is it when collaboration between these team members is lackluster and there’s a continual communication breakdown?
Without an effective means of sales collaboration, your team is bound to suffer in many ways, with the primary victim being inadequate lead nurturing. In fact, 79% of marketing leads never convert into sales, with a lack of lead nurturing being the common cause of this poor performance.
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