Your sales processes and product offerings are constantly changing and evolving to keep your organization competitive. That means your sales teams and channel partners need ongoing support and updated information to sell effectively. But if your sales enablement program is ineffective at keeping pace with these changes, sales will be affected.
IDC defines sales enablement as getting the right information into the hands of the right sellers at the right time and place, and in the right format, to move a sales opportunity forward. So providing your sales team with the