Ah the sales proposal. After all of the relationship building and learning your clients pain points you finally have just a few pages to demonstrate your value and ultimately close the sale.
There’s no doubt the sales proposal has increased in importance in recent years. With the average deal requiring 5-6 decision makers, the proposal is in many cases the only thing some of them will see. As such, the pursuit of a perfect sales proposal is something of a golden goose.
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