What do you do around here?
It seems like an obvious question to answer, but surprisingly, 25% of sales reps report they see slight to no known contribution from sales enablement.
As a sales manager, you are judged not only by the success of your team but on the improvements you make to the entire organization as time goes on. Often this will mean enabling others to their jobs better.
Ultimately, sales are about persuasion and persuasion is about making a strong case. Without evidence, even the most persuasive people are hard-pressed to