To be a great sales manager you have to wear many hats. Whether you like it or not, one of those hats should identify you as the sales coach. Coaching a sales team can be an arduous job at times – and getting the most from your reps is often easier said than done. You’ve got to manage multiple personalities and bend your behavior to meet the needs of your team.
Despite those and other inconveniences, studies have found that effective sales coaching can have a monumental impact on operations and significantly increase